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DR. SCHOLL'S® CUSTOM FIT™ ORTHOTICS
Challenge: Dr. Scholl's® (Schering-Plough Health Care Products) wanted to implement a
technology that would help customers select the appropriate foot orthotics based on their
unique foot pattern, support, and cushioning needs.
Solution:Schering-Plough Health Care Products partnered with Tekscan, Inc. to develop
a revolutionary new system designed to assess your feet and recommend the optimal Dr. Scholl's®
Custom Fit™ Orthotic for consumers looking to add more cushioning and support to their footwear.
The Dr. Scholl's® Custom Fit™ Orthotics system uses the patented science of Tekscan's pressure
sensing technology along with custom developed software and sophisticated algorithms to recommend a perfect fit.
The consumer simply takes off their shoes, steps up to the kiosk and onto the Tekscan sensing platform. The software
walks them through a process and within seconds, they
receive a Dr. Scholl's® Custom Fit™ Orthotic recommendation based on their foot pressure pattern,
arch type, and foot length. The orthotic, designed with special cushioning and support layers,
offloads high pressure areas with support and comfort in mind.
View the television commercial!
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